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I D E A di Marcello Gennari d e s i g n, f u r n i t u r e, w e b, g r a p h i c


I founded IDEA in 1982.

My working sector has been industrial design for over thirty years.
I design furniture, machinery, electronics
and accessories
but I collaborate
with the industry as a creative consultant for a good part of my work.

In addition to designing, I offer
a consultancy service in occasion
of important decisions about
the product, for example
the development of a strategy,
a communication planning
or a restyling.


The interior design of commercial and private spaces supports the design
for industry
and somehow integrates it when it is necessary to rearrange
and furnish companies headquarters.

.

In my work I tend to establish a close and lively collaboration with the Company, in the belief that the best results are obtained with a constant exchange of views.

For me, design means to venture along an inspiring path, where the continuous
elaboration of the starting idea
can lead to an unexpected creative manifestation.

A product, on the contrary, is a material proof; in fact it must be compatible
with the working cycles, comply with the price / quality ratio, and talk about its time as a protagonist.


In seeking a balance between these two forces, I let myself be guided
by the clarity of clean lines reached through the synthesis between
a formal rigor and practicality.